Ntjamokoatle Trading was established in year 1990 by a mosotho man called Taeli Tsele by then it was called Ntjamokoatle Cafe, within two years the business grew with one more store at Makoabating in Mokhotlong. In 1994 the business changed its name to Ntjamokoatle stores and opened another branch at Mangaung. In 2000 the extra two branches were closed and the business at salang Mokhotlong transformed to Ntjamokoatle Supermarket and mini hardware and furniture. In 2013, the business transformed to Ntjamokoatle Trading PTY(Ltd) and the core founder Mr Taeli Tsele retired in 2013 and the management of the company passes to on his sons. After its inception as Ntjamokoatle Trading the company introduced more products ranging from hadware and building material , furniture, animal feeds, maize meal, domestic fuel, households appliances, plumbing and protective clothing.